Serial Offender Profile Example

Serial Offender Profile Example Serial Offender Profile – Essay Example Serial Offender Profile Our case will involve a serial offender profile by the Kristen Gilbert, 33 years old who was a nurse by professional at Veterans Affairs Medical Center in Setauket an incidence that happened during the year 2000 and resulted to death of four patients. Due to the psychological stress of being divorced by her boyfriend who worked in the same hospital she decided to create attention to her coworkers and her ex-boyfriend by killing four patients. She was charged with the murder of four patients at a Veterans Affairs Medical Center in Setauket, and her action portrays one among other serial killers targeting their victims. During her trial, it was realized that she injected her patients with large doses of adrenaline, causing a hyper and uncontrollable heart beat. The patients suffered from a severe illness that ultimately caused their death.Kristen Gilbert acts as a serial killer by confessing killing the four patients to her ex-boyfriend and ex-husband when align ed at the court even before the prosecutor. Therefore, she fits a serial killer because a serial offender is one who murders more than two people in cold blood for psychological gratification and Kristen murdered the four patients because of psychological stress of being divorced by her boyfriend and within a very short time.However, Kristen was not convicted of her crime because the initial review did not find sufficient evidence to pursue the case, no eye witness was found, the weapon used was usually a sudden chemical readily available on the ward and often considered non-detectable or not checked at autopsy. Additionally, there was not consent contract that was signed and in absence of any agreement before treatment, a patient’s risk of harm is significantly greater when treated by the subject and the latter is uncommonly accurate in predicting patient’s demise. However, the resolution of the case could be to hold Kristen in bars until adequate evidence was collect ed to convict her for guilty.ReferencesEric W. Hickey. (2009). Serial Murderers and Their Victims. Oxford. Oxford Press.Jeff Mariotte. (2004). Criminal Minds: Sociopaths, Serial Killers, and Other Deviants. New York; Cambridge Publishers.

How useful is the psychological contract in managing staff in the Essay

How useful is the psychological contract in managing staff in the police service - Essay Example Even though the psychological contract was initially identified by Schein, Levinson, and Argyris to delineate the subjective character of employment relationships, the current formulation puts emphasis on the individuals’ ideas in and understanding of a promissory contract. Dissimilar to implicit or formal contracts, the psychological contract is innately affective or perceptual, and hence the interpretation of one individual of the agreement may not be shared by the other (Herriot 2001). Recent progresses in the concept of psychological contract are mostly led by Rousseau. Rousseau claims that the psychological contract is based on promises and, in due course, assumes the form of a psychological paradigm which is reasonably stable and resilient. Rousseau clearly differentiated between perceptions at the individual level and at the relationship level, putting emphasis on her assumption of the personal ideas of individual employees about employment relationship. Significantly, the employee and employer may not have the same perception regarding the premises of the contract, which can encourage thoughts that assurances have been breached, or, as it is more commonly known, the violation of the psychological contract (Rousseau 1996). Psychological contracts, involving assumed responsibilities, should be differentiated from expectations, which are common ideas believed by employees regarding what they will encounter in their employment relationship and the organisation (Calo 2006). For instance, a newly promoted manager could expect to be highly compensated, to be respected, to be fond of his new position, or to see his new office painted with an impartial shade. These expectations originate from a broad array of sources, encompassing personal experience, social standards, observations by significant others, and so on. On the contrary, psychological contracts involve

Health Economic summer 2010 Essay Example | Topics and Well Written Essays - 1250 words

Health Economic summer 2010 - Essay Example Gordon et al. (2010) have researched the impact of such tests on smoking cessation programmes and chain smokers considering the costs involved. Their research focus has been to evaluate the impact of genetic test needs of routine smoking cessation programmes on chain smokers to measure the cost effectiveness of such initiatives. No quality methods can measure the impact of such health interventions except the cost valuation approaches used within cost-benefit analysis. Through the use of common currency result measures, researchers have estimated the cost per quality-adjusted life year (QALY) to measure the validity of running such tests. Already much work has been accomplished regarding cost per QALY estimates by clinicians and through smoking cessation services. General impression on carrying genetic tests has been positive for treatment interventions but QALY assessment is not enough to evaluate the complex effect due to psychosocial nature of the treatment for public and individu al health impact. There have been limitations in deriving results as one-size does not fit to all (Kelly et al. 2005). The cost-utility analysis (CUA)evaluations can measure health impacts by making comparisons in all fields of health that help in distribution of resources but are unable to map the non-health outcomes and opportunity cost of such programmes (Kelly et al. 2005). The cost-benefit analysis (CBA) appraises all costs and benefits through currency terms. In case the benefits are more than costs, it is suggested to spend more money on such programmes and in case the reverse is happening, further investment can be put on hold. The CBA approach is appealing and genuine but it is a complex mechanism to perform appraisal because monetary terms are involved for evaluating health and economic viability of conducting genetic tests. Economists’ evaluations not recommended previously can be attempted as has been done to measure the changed impact of taxation on drinking alco hol and smoking of cigarettes to further the research on it (Kelly et al. 2005). Gordon et al. (2010) have used two strategic models for a hypothetical cohort of chain smokers above 50 years of age. By selecting people who have both undergone and not taken the genetic test in a smoking cessation intervention, they have included nicotine replacement therapy (NRT) and counseling. Data has been captured to be based on Markov model considering randomized examination and meta-evaluation of 12-month quit rates and long-term relapse rate for measuring risk of lung cancer to participants in the intervention. The model covered five health states. As per the two strategies, the smoking cessation programmes were run with and without genetic tests producing results that the people may not, probably enter into relapse and start smoking again as evaluated from the outcomes of 12 months (Gordon et al. 2010). A cohort of 50 years old men and women consuming 20 cigarettes a day entered the smoking c essation programme. Generally, such an initiative considers general practitioners’ advice, telephone counseling and NRT treatment given during 12 weeks. There have been in practice some pharmacological treatments with better smoking cessation rates but NRT is widely accepted as a means of quitting smoking. For genetic testing blood samples are collected to for

Special Needs Report Essay Example | Topics and Well Written Essays - 1750 words

Special Needs Report - Essay Example Solution-focused counseling involves a clear set of beliefs about students and an identifiable set of questioning techniques. The central belief is that it is more productive and effective to focus on students' skills, abilities and resources rather than on their weaknesses or what is going wrong and why. Other important beliefs include the following (Gass and Gillis, 1995): The main skill in solution-focused counseling is the use of effective questioning. Presented below are several types of questions that are illustrative of how a positive focus on solutions, rather than problems, can be achieved with students and others who are 'stuck' (based on Manthei, 1997). It is not unusual for students to begin experiencing positive changes in their difficulties in between the problem being identified and the time when they talk to the teacher about it. These 'pre-counseling improvements' often signal ways in which the student has begun successfully dealing with the problem, even if unwittingly so. If such change has occurred, teachers should explore the reasons for those improvements and identify the helpful factors over which the student has control. The three approaches presented so far, the problem-solving and solution-focused approaches and the application of listening skills in counseling on the run, are ones which teachers can use effectively to deal with the majority of situations in schools, which require counseling. They are also ones which teachers can learn relatively quickly, for example, after reading this book and attending a one-day workshop. However, there are a wide range of other counseling techniques or intervention strategies which can be very useful in the school setting, given the right circumstances. These strategies are more specialized ones, which require more extensive information than can be presented here and so require further reading. Teachers have successfully implemented many of these strategies with little or no additional training. However, ideally, they should obtain training on the strategies from qualified counselors and then only use them in settings in which ongoing guidance from colleagues with experience of using the strategies are available. Brief outlines of a selection of such strategies, with suggestions for further reading, are presented below. More information on each of the strategies and a variety of other strategies which can be used in schools can be found in Thompson and Rudolph (2000) and Vernon (1993). Cognitive therapy This is an approach which is based on the view that the feelings and behavior of students are influenced by their thoughts or beliefs (Hughes, 1988). Therefore, changing their

Integration theory Essay Example for Free

Integration theory Essay In introducing the revisionist phase of integration theory, Haas (1971: 26–30) explicitly withdrew his earlier exclusion of public opinion. This is particularly evident in his new ‘master concept’ of authority legitimacy transfer or sharing: ‘a formulation I would myself prefer to the stress put on elite loyalties in my own earlier formulations’. Indicators of this concept are observable in activity ‘in specific functional and organizational sectors and. . . in elite and mass perceptions’ (emphasis added). The acceptance of public opinion in the political arena is very transparent in the linkage of variables that quantify the percentage of interaction within the context of the masses and the elites’ political perception. Haas advocates focusing on the notion of social learning as a major link, speculating on the various elements that might be involved; for example, increased contact and familiarity, growing complexity in the pattern of inter-group loyalties and social roles, education and informal socialization practices and progressively rewarding experiences derived from the activities of common markets. On the other hand, Schmitter (1971: 233) is quite explicit about his revisionist intentions, offering ‘a revised formalization of the neo-functionalist or structuralist theory of the political consequences of regional integration with pretensions to general comparative relevance. ’ the significant factor in this theory lies on the connection of the differing variables and hypothesis in accordance to the attitudes and perceptions of the populace, which represents numerous political groups and parties. It all depends, therefore, on whether one takes a broad or narrow definition of these groups. Schmitter does not explicitly address this question but a broad definition is clearly implied by his operationalization of the variables in question. Thus the variable â€Å"elite value complementarity† is operationalized by reference to ‘panel type survey data on the nature and intensity of commitment to similar goals within and across integrating units’. That the operationalization includes public opinion data is clear from the accompanying footnote which includes reference to Ingleharts work on public opinion and European integration. Similarly, regional identity is operationalized by reference to ‘panel survey research on selected samples exposed to intensive regional socialization; inference from single surveys on the residual importance of regional contacts/level of information when controlled for other variables’, and Ingleharts work is again cited (Schmitter 1971: 252). Thus, we can infer that neo-functionalism’s principles are geared towards the affirmation on the importance of public opinion. In the development of Nyes revised neo-functionalist model, public opinion enters the scheme at two points. First, attitudinal integration—described as definitive appeal—figures in an expanded list of ‘process mechanisms’. In addition to determining whether or not a regional identity exists, Nye argues that it is necessary to assess the degree of salience and urgency attached to it and whether or not it is accompanied by a ‘myth of permanence and inevitability’ (1971: 73). The other side of this variable is the persistence of competing national identities. Secondly, public opinion enters as a variable in the domestic arena influencing the actions of national political leaders. Actors in the original neo-functionalist model—mainly the integrationist technocrats and interest group representatives—need to be supplemented by ‘electoral or support politicians’ whose primary function is to legitimize the actions involved in regional integration. This implies a very clear role for public opinion in the process of integration, which is reinforced by the inclusion of ‘the category of mass opinion, or more accurately of opinion leaders, who create broad or narrow limits for the legitimacy of integrationist programs’ (1971: 63). Media is one of the major catalysts in the proliferation and in the validation of public opinion. Because through this, a political group can draw out what platforms they should espouse so that the electorate will vote for them. In terms of the electorate, public opinion will serve as their contribution in landscaping a new political condition, as well as the status quo of the preexisting politics. Since public opinion formulates how politics should operate there is a great necessity to ensure that such opinions are clearly express in order for it to be addressed and to be recognized. And the most effective means to satisfy such necessity is to use the media. The obvious question which then arises is why the new emphasis did not make an immediate impact on the research agenda. The problem was that, almost as soon as this broadening occurred and before it could really take hold, the theory itself seemed to be bypassed by events and treated by its authors, either explicitly or implicitly, as obsolescent. As noted earlier, it was rescued from oblivion by the resurgence of European integration in the mid-1980s. References: Haas, E. B. (1971). The Study of Regional Integration: Reflections on the Joy and Anguish of Pre-theorizing’. In Regional Integration: Theory and Research: Cambridge, Mass. : Harvard University Press. Key, V. O. (1961). Public Opinion and American Democracy: New York: Knopf.

Love Song of J. Alfred Prufrock Essay: Time -- Love Song J. Alfred Pr

Time and The Love Song of J. Alfred Prufrock  Ã‚      Pericles once said "Be ruled by time, the wisest counselor of all." This ruler of the past might not have had the technology of today, but he did not need it to recognize time’s domineering nature over all mankind. No matter what advances man makes, he will never be able to slow down time nor stop it completely; nor it appears will he be able to leap into the past or the future. Time is one thing that man cannot manipulate, instead it manipulates man. No poem better illustrates this point than T.S. Eliot’s "The Love Song of J. Alfred Prufrock." Prufrock is trapped by the conundrum of time in that no matter what he does, he always regresses to his starting point. His life has been reduced to a diurnal cycle of monotonous chores that seem dictated by time. Prufrock’s " decisions and revisions" are tedious and monotonous; in a sense, he has no free will. His lack of self-control can be clearly seen in his circular voyage throughout the poem: he begins his journey by conforming to time, makes a meager attempt to disrupt the invariability of everyday life, and finds himself again hopelessly bound by time to his habitual tendencies. In this poem, time takes on a distinct meaning. Rather than simply being an external object that lacks control over man, Eliot raises the meaning of this foreign object to a new level. The time provided to the speaker can be equated with his actions. Everyday he is provided a certain amount of time, and day after day he is prepared to "spit out the butt-ends of [his] ways"(Eliot 2461) at the end of the his bland day. The frustration Prufrock builds up is caused by the tiresome repetition of his actions. Furthermore, he feels as though he can not esc... ...gle daily: we can not control time. No matter how much technology mankind obtains, it is unlikely that we will ever arrive at a point in history where time does not limit us in some way. The importance of this fact lies in its acceptance by man. Once we are able to comprehend our domination by time, we will be able to live in harmony with it, using all of this precious quantity which we are granted.    Works Cited Eliot, T.S.. "The Love Song of J. Alfred Prufrock." The Norton Anthology of English Literature. Ed. M.H. Abrams. New York: Norton, 1996. 2459-2463. Pinion, F. B. A T.S. Eliot Companion. Totowa: Barnes & Noble Books, 1986. Sharma, Jitendra Kumar. Time & T.S. Eliot: His Poetry, Plays, and Philosophy. New York: Apt Books, INC. 1985. Spurr, David. Conflicts in Consciousness: T.S. Eliot’s Poetry & Criticism. Urbana: U of Illinois P. 1984. Love Song of J. Alfred Prufrock Essay: Time -- Love Song J. Alfred Pr Time and The Love Song of J. Alfred Prufrock  Ã‚      Pericles once said "Be ruled by time, the wisest counselor of all." This ruler of the past might not have had the technology of today, but he did not need it to recognize time’s domineering nature over all mankind. No matter what advances man makes, he will never be able to slow down time nor stop it completely; nor it appears will he be able to leap into the past or the future. Time is one thing that man cannot manipulate, instead it manipulates man. No poem better illustrates this point than T.S. Eliot’s "The Love Song of J. Alfred Prufrock." Prufrock is trapped by the conundrum of time in that no matter what he does, he always regresses to his starting point. His life has been reduced to a diurnal cycle of monotonous chores that seem dictated by time. Prufrock’s " decisions and revisions" are tedious and monotonous; in a sense, he has no free will. His lack of self-control can be clearly seen in his circular voyage throughout the poem: he begins his journey by conforming to time, makes a meager attempt to disrupt the invariability of everyday life, and finds himself again hopelessly bound by time to his habitual tendencies. In this poem, time takes on a distinct meaning. Rather than simply being an external object that lacks control over man, Eliot raises the meaning of this foreign object to a new level. The time provided to the speaker can be equated with his actions. Everyday he is provided a certain amount of time, and day after day he is prepared to "spit out the butt-ends of [his] ways"(Eliot 2461) at the end of the his bland day. The frustration Prufrock builds up is caused by the tiresome repetition of his actions. Furthermore, he feels as though he can not esc... ...gle daily: we can not control time. No matter how much technology mankind obtains, it is unlikely that we will ever arrive at a point in history where time does not limit us in some way. The importance of this fact lies in its acceptance by man. Once we are able to comprehend our domination by time, we will be able to live in harmony with it, using all of this precious quantity which we are granted.    Works Cited Eliot, T.S.. "The Love Song of J. Alfred Prufrock." The Norton Anthology of English Literature. Ed. M.H. Abrams. New York: Norton, 1996. 2459-2463. Pinion, F. B. A T.S. Eliot Companion. Totowa: Barnes & Noble Books, 1986. Sharma, Jitendra Kumar. Time & T.S. Eliot: His Poetry, Plays, and Philosophy. New York: Apt Books, INC. 1985. Spurr, David. Conflicts in Consciousness: T.S. Eliot’s Poetry & Criticism. Urbana: U of Illinois P. 1984.

Fail to plan, plan to fail: A look at a yearly operating business plan Essay

Marketing plan Introduction Executive summary   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Dyad company is a manufacture that deals with electronics products. The company has been in the market for many years and thus it has been established well in the market. The company has come up with a small electronic litter box that will improve the quality and the convenience of people’s life. Dyad company has what it takes to introduce the new product to the market. Marketing plan   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Dyad electronics is a well-established electronics company that deals with the manufacture of efficient electronics products for home and industries. The company moves with the current technology where it comes up with new products within a very short of time. Dyad electronics company have come up with small appliances that will be every effective in homes and industry. The product is a self-scooping litter box with privacy hood the small appliance has also a clean litter compartment and a disposing tray. The old litter would be disposed in the disposing tray ones the scooping setting has gone off. This is the first small litter box electronic product that have been introduced in the market. The mission of the Dyad company is to enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions. Product support of mission statement   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The mission of the company concentrates more on improving the quality and convenience of people’s life by providing them with quality electronics solutions. The new electronic product that Dyad company have designed will improve the of peoples life because people will no longer use their manual methods of litter collection in their homes that poses danger to their health. The test on this product shows that it will be taking a very little time to collect a lot of litter. This is true evidence that the new product will improve the convenience of people’s life. It is easy to handle the product and being an electronic product, it does not mean that it poses any danger to the customers because the product is very convenient to use and it is readily available. The features of this product go hand in hand with the mission of the company. Target market   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Homes and industries are the main target for the new products. Many individuals have been using the manual way of collecting litter in their homes. The manual ways of collecting litter take a lot of time and they are not effective. Despite their inconveniences of those methods, they are still commonly used and that is why this product mainly targets homes. Some industries produces dangerous waist that cannot be collected using the manual method and thus the electronic litter box will be appropriate. The company is targeting this industry where it is planning to supply this product in large numbers. The target market is also based on demographic where people of 35 to 65 years are the main target. This is because people of these ages are the ones who have big families and they undergo a lot of hardship in their family cleaning and that is why the company targets this people. Competition analysis Rivalry   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   There are many big electronics company that make makes competition to be stiffer. Many companies in the market competing for few customers make the competition in the market to increase. Malware Company is one of the biggest companies in the industry where it has established its brand and logo in the market. This company is the biggest rival of the Dyad Company. Threat of substitute   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The competition situation in the market based on substitute’s threat is not a competition threat to the Dyad Company. This is because litter box is a unique product that has never been in the market. Is a new product and thus there are no substitute products for it but because of creativity in the market, the substitute will be eventually be in the market. Buyer power   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In the electronic market, the buyers are powerful because they join hands and decide on which company to buy from this makes it hard for companies to sell themselves in the market. The only way for a company to sell itself in the company is by producing quality products that will convince buyers. Supplier power   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Competition in this market has been very simple for Dyad Company; this is because suppliers in this market are concentrated. They supply to companies that they are well aware of. Dyad Company has new products which require different suppliers and thus it will be hard to establish new suppliers. Threats of new entry   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   There a lot of new companies that are joining the industry, these companies are offering their products at a cheaper price and thus they attract more customers especially the ones who do not believe in product or company loyalty. SWOT analysis Strength   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Dyad company has established itself well in the market. Its old products are well known in the market because of their quality and their convenience. This will make it easy for the company to introduce a new product in the industry without any struggle. The second strengths involve its financial status. The company has very low debt compared to credit and this makes it have enough money for the preparations of marketing the new product and thus it will offer this product at a lower price. The low price will make many customers to prefer the product in a greater way because the buyers are used of new expensive products. Lastly, the team of designers of Dyad Company has introduced a production process that is convenient in terms of labor and raw materials. This is a unique production process in the industry that will ensure the company produces cheap but quality products. The ability to produce cheap products and the establishment in the mar ket are they key strengths that will ensure that the company gets victory as far as competition is concerned. Weaknesses   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The company offers credit to its intermediaries for the industry only. This is one of the biggest weaknesses because the company is featuring to another line of products where it will require new suppliers. The company’s financial level cannot be compared with that of other companies like Malware. This is a weakness because the company will not be in a position to compete well in the market. The last weakness is that the company is introducing a product which is new in the market. The product will take time and a lot of company’s resources in order to feature into the market. Opportunities   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The company has a good relationship with the suppliers and thus it will be easy to find other suppliers to who will be ready to supply raw materials for the new product. The company has established itself well into the industry and it has many loyal customers (Incus, 2014). This is one of the greatest opportunities because the new product will have people to buy it and to market it in the industry. The new product that the company is planning to produce is different is a unique one and thus there is no other substitute in the market. This is an opportunity because there will be no competition in the market as far as the new product is concerned (Sarkis, 2014). Threat   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The major threat of the company is the introduction of a new product which people do not know. That is one of the threats because people may not accept it because of buyer’s ignorance of new products. There is a high entry of new companies in the market with high level of creativity and thus it will take short time for them to come up with a substitute of the new product and that means that the product will face a lot of competition. The buyers in the market concentrate in one companies and this is a big threat because buyers may divert to another company (Skripsky, 2012). Marketing objectives   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Dyad company is planning to make sure that the litter box will be of good quality and convenient to use. The new product will be sold at a cheaper price that will be convenient for all the buyers regardless of their financial status. The product will be distributed to all the customers around the market. The distribution will be efficient to ensure that the product is effective all around. The company will also launch a promotion plan that will ensure the product is known in the market. Marketing strategy Product   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The product will be designed in such a way that it will be convenient to use. This will ensure that all member of the community are given a chance to use the product. The product will also be cheap for it to serve all members of the community. Lastly, the litter box will not have any harm consequences that will affect the consumers. Price   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The company will use the new design of production process in order to produce cheap product. The price will also be low as a way of product promotion. The company has been in the market for a long time and thus it has made a lot of profit. These profits will be used to produce the product at lower price. The aim of the company is not just to design a litter box but a litter box that will be convenient to all. Distribution   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The company has a plan to buy more cars that will be used for distribution of the new product to the market. This will ensure that the buyers get the products wherever they are and with the right convenience. Promotion   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Dyad Company has a plan to launch many promotion strategies that will ensure the product is well known in the market. Online, coupons and poster promotions strategies will be the main focus of the company. The above mix will ensure that the objectives of the company have been achieved because they all go hand in hand with the objectives. Tactics and action plan   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The young team of designers will be responsible of the product quality and design. The designers will come up with a product which will be the best in the market. The company has already started ordering distribution cars. The prize of the product will be agreed by the whole committee after all the calculations have been done on the production process. The promotion strategies will be conducted by the information technology team. Timeline Promotion The first six weeks Product One month Distribution One moth Price Three weeks Implementation plan   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The management of the company will be responsible of monitoring all the strategies in order to make sure that the plan is implemented to the last point. Promotion strategy will be monitored by through accessing how buyers are becoming aware of the product in the market. The product progress will be monitored through accessing the quality of the product and also views from the consumers. The prize of the product will be monitored through the views from the consumers of the product. Distribution will be monitored through accessing the efficiency of distribution process. Timeline Promotion The first week before launching the product Product Two weeks after the launch of the product Distribution One week after the launch Price One month after the launch of the product Reference Skripsky, H. (2012). Fail to plan, plan to fail: A look at a yearly operating business plan. Journal of Retail & Leisure Property, 282-286. Source document